About Me

I'm a product designer from Recife, Pernambuco with over 15 years creating digital products. Solving problems through design is what gets me out of bed—I'm obsessed with that moment when a solution clicks into place and you can feel it's right.

I'm a prototype fanatic. I'll sketch on napkins, build paper mockups, code JavaScript prototypes, or dive into SwiftUI if that's what it takes to test an idea. For me, prototyping isn't just a step in the process—it's how I think through problems. The faster I can get something in front of people, the faster I learn what actually works.

Outside of design, I make food and music. Both taught me that great work comes from the same place: start with solid fundamentals, iterate relentlessly, trust your instincts, and know when something needs more time to develop. Whether I'm designing an interface, perfecting a recipe, or working through a melody, it's all about refining until it feels effortless.

Experience

REISIFT
First Designer (2020-2025)
Joined as the sole designer and built the product from a single-feature list tool into a complete CRM platform. Handled everything from branding to UI/UX, working directly with engineering and customer teams through the company's acquisition in 2025.
LOADSMART
Senior Designer, then Lead Designer
Started as Senior Designer and grew into the Lead role, shipping major products including the mobile app and loadboard. Helped scale the design team by establishing hiring processes, creating team ceremonies, and building the foundation for data-driven design decisions.
GUAVA
Senior Designer
Acted as Senior Designer at this Recife-based software house on diverse client projects spanning US and Brazilian markets alongside a talented team.
BEMIND
Senior Designer
Worked at this Recife-based company in Porto Digital's tech hub, delivering projects for US clients like Copa Airlines and major Pernambuco brands including Porto Digital itself, Moura Baterias, and Pitú.